We wasted 30K building AI workflows that became obsolete almost overnight #d2cdiaries #podcast

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We built for where AI was, not where it’s going.

With no infrastructure that could adapt.

In this episode, I’m joined by our COO Sam Wright to break down what we got wrong and what we’ve built since to fix it.

We cover:
- Why context, not prompting, is the real bottleneck
- The difference between business vs process-level context
- How we built a context layer around creative ops
– Slope vs intercept thinking when building with AI
– What it actually takes to build agentic systems that don’t break
– How our AI Committee drives bottom-up adoption

If you’re investing in AI, don’t just build tasks. Build systems that learn, adapt, and scale with AI’s progress, not against it.

Full episode on D2C Diaries