Translating human creativity into AI profitability

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Added 1 month ago by admin

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Amid the constantly evolving landscape of creative and targeting, there’s one constant truth: bad ads won’t land. Yet in the increasingly asset-first world, it can be hard to know how to translate complete creatives into modular assets that will perform better in the AI-first ecosystem.

Come discover data and trends on how search is evolving to favor PMax-oriented creative and what creative looks like in AI environments.

After this session, you'll be able to:

Understand today’s asset-first landscape.
Translate creative from complete ads to standalone assets.
Successfully implemented this strategy.

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