The Intersection of Business Intelligence & AI: Collision or Collaboration? with Andrew Brust

John Santaferraro interviews Andrew Brust, CEO of Blue Badge Insights, about the intersection of business intelligence (BI) and artificial intelligence (AI). They discuss how these technologies complement each other rather than compete, with BI providing the structured data foundation and governance that AI needs to deliver accurate insights. The conversation explores the importance of metadata, semantic layers, and integrated platforms that can handle both structured and unstructured data to drive successful AI implementations.

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Andrew Brust is founder and CEO of Blue Badge Insights, advising data and analytics product companies on winning in the market, solution providers on their data and AI Service offerings and customers on their data and analytics strategy. He writes about data and analytics for The New Stack, leads data and analytics subject matter at research company GigaOm, and co-chairs the Visual Studio Live! series of developer conferences. Andrew is an entrepreneur, a consulting veteran, an analyst and former research director. He’s also an influencer in the Microsoft ecosystem, recognized as both a Microsoft Regional Director and Data Platform MVP.

Learn more about Andrew:
Blue Badge Insights: https://www.bluebadgeinsights.com/
The New Stack: https://thenewstack.io/author/andrew-brust/
GigaOm: https://gigaom.com/
Visual Studio Live!: https://vslive.com/Home.aspx

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John Santaferraro
https://www.linkedin.com/in/johnsantaferraro/
https://www.ferraroconsulting.com/
http://www.thedigitalanalyst.ai/

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00:00 Introduction to BI and AI collaboration
03:40 Intersection of business intelligence and AI
10:36 Importance of semantic models
17:01 Metadata's role in AI and BI integration
24:04 Automation of metadata collection
30:25 Challenge of unified data platforms
37:51 Machine learning's place in the AI ecosystem
42:43 Identifying valuable AI investments
45:25 Closing thoughts and contacts