Module 1 – Fundamentals of Artificial Intelligence

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Understanding Artificial Intelligence

Artificial Intelligence (AI) represents the ability of machines to perform tasks that normally require human intelligence. In recent years, AI has become a transformative force across all sectors, enabling new levels of efficiency, personalization, and automation. In the hospitality industry, AI helps hotels to predict customer needs, personalize experiences, optimize operations, and improve profitability.

Key Concepts and Definitions

AI is not a single technology but a set of interrelated techniques and systems designed to simulate cognitive processes such as learning, reasoning, and problem-solving. The most relevant definitions include:
• **Artificial Intelligence (AI):** the field of computer science that enables machines to mimic human intelligence and perform tasks such as understanding language, recognizing patterns, and making decisions.
• **Machine Learning (ML):** a subset of AI that allows systems to learn from data without explicit programming.
• **Deep Learning (DL):** a specialized form of ML based on neural networks inspired by the human brain.
• **Natural Language Processing (NLP):** a branch of AI that enables computers to understand, interpret, and respond to human language.

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