Illumination Just Attacked AI

Illumination has a new target: artificial intelligence. In a new Super Bowl promotion for Despicable Me 4, Illumination uses minions to take a strong stance against the use of AI animation. Will this have any impact on other studios in the industry? How well is the marketing campaign for Despicable Me 4?

SOURCE: https://www.youtube.com/watch?v=SJa1oSgs8Gw

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