How ProTec Panel & Truss Put Artificial Intelligence to Work

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In this session from the 2025 LBM Strategies Conference, Shane Soule shared ProTec Panel & Truss' real-world journey of adopting AI across operations, finance, and sales. Rather than theory, this session focused on practical tools, lessons learned, and the measurable impact of AI over the past year. You'll hear how ProTec identified opportunities, tested new approaches, and reshaped workflows with AI, gaining efficiency and better decision-making.

It is our hope that by sharing this session from LBM Strategies 2025 you'll gain practical strategies to implement at your workplace.

Learn more about ProTecting Panel & Truss: https://protecmfg.com
Shane Soule: https://www.linkedin.com/in/shanesoule/
Learn more about LBM Strategies: https://lbmstrategies.com

00:00 Introduction
02:13 Shane's story
07:40 AI for sales
09:29 AI for research & writing
15:09 AI for estimating
17:39 AI for accounting & finance
19:57 Getting a team to use AI
22:52 Market leadership & technology gap
24:37 ProTec's future plans
27:13 Q&A
Category
Artificial Intelligence & Business

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