How AI is Rewriting the Rules of Brand Discovery

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Added 3 weeks ago by admin

7 Views

Discover how AI is reshaping the way customers find and engage with your brand. Adobe Vice President of Strategy and Product Loni Stark explores the growing influence of large language models (LLMs) in customer search and discovery—and what that means for marketers.

Topics covered include:
00:05–How AI is transforming the discovery funnel.
00:25–The items marketers need to consider to keep content personalized.
00:44–The opportunity for product and marketing teams to collaborate on authentic storytelling.
01:06–The shift in consumer behavior toward using LLMs like ChatGPT for search and discovery instead of traditional search engines.
01:25–Why brands must create content that connects products to real customer problems.

Discover how Adobe LLM Optimizer can help your brand in the age of AI discovery: https://business.adobe.com/products/llm-optimizer.html

Learn about Adobe AI for Business: https://business.adobe.com/ai.html

Learn about Adobe's leading insights: https://business.adobe.com/resources/thought-leadership.html

Learn more about Adobe for Business: https://business.adobe.com/

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/