How a tiny AI startup is giving IT sales a human touch | Daybreak | The Ken

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Humantic AI is changing up IT services sales. Founded by serial AI entrepreneur Amarpreet Kalkat, the 24-person startup has built what it calls “buyer-first intelligence”—using AI to decode a client’s personality, communication style, and preferences from public data.

Humantic wants to give sellers an instant human edge in billion-dollar deals. But challenges loom. Enterprise buyers are wary of bloated sales stacks, and Humantic will have to prove it’s more than just another disposable add-on in a sector already crowded with AI promises.

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Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe ( https://the-ken.com/case-competition-2025/?utm_source=web&utm_medium=homepage&utm_campaign=casebuildcompetition ) for more exclusive, deeply-reported, and analytical business stories.

Daybreak
Episode 591
October 5, 2025

★ Episode details: https://share.transistor.fm/s/d1fe10f9

★ Additional episodes: https://the-ken.com/podcasts/daybreak/
Category
Artificial Intelligence & Business
Tags
The Ken, business, news

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