GAEA Talks - AI in Business: Why Everyone Will Need to Think Like a CEO with Ben Legg

This episode features Ben Legg, former Google COO (Europe), and explores the AI revolution through the lens of work, value, leadership, and human identity. Drawing on Ben's decades of experience across the military, consulting, big tech, and global leadership, the conversation examines how AI is reshaping not just industries, but how humans define work, purpose, creativity, and status. The discussion moves beyond hype to address the deeper structural shifts underway - from the fractionalisation of jobs and the rise of portfolio careers, to AI-driven marketing, personalised economies, and the future role of CEOs and leaders. At its core, the episode asks a fundamental question: how do humans stay valuable, fulfilled, and adaptable in a world where intelligence and production approach zero marginal cost?

Ben Legg is a seasoned technology executive and an expert on the future of work and artificial intelligence. His career spans leadership roles across the military, global consulting, consumer brands, and big tech - including senior positions at Google, Coca-Cola, and McKinsey. Today, Ben runs a portfolio career advising CEOs, boards, and investors, while also helping organisations understand how AI, data, and technology are reshaping business models and leadership. He is also the co-founder of the Portfolio Collective, a global community supporting professionals in building flexible, future-proof careers in an AI-driven world.

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