Exclusive Ground Report: Inside China’s Next-Gen Immersive Tech Experience |

At the Shanghai Cooperation Organisation (SCO) summit in Tianjin, China showcased what it calls the next generation of immersive technology — an innovation that promises to change how people watch movies and experience digital content.

Unlike traditional 3D or VR, this immersive theatre uses all human senses. Imagine watching a movie where not only do the visuals surround you from floor to ceiling, but you can also smell flowers when they appear on screen, feel water splashes when a whale leaps, or sense the height as birds soar around you. This is the experience China is demonstrating.

The technology combines artificial intelligence, advanced 3D projection, and sensory triggers like fragrance, touch, and airflow to create a multi-sensory cinematic environment. Visitors sit in specially designed chairs that make them feel as if they are part of the story. The project includes films highlighting famous landscapes of SCO countries under the theme “Wings of Peace, A Shared Destiny.”

From the fragrance of trees to the chill of Moscow winters, the aim is to fully transport audiences into the world on screen. This ambitious showcase reflects China’s drive to lead the global race in immersive and AI-powered entertainment technology.

#ChinaTech #ImmersiveTechnology #FutureOfCinema #ArtificialIntelligence #SCO2025 #NextGenTech #SensoryExperience #3DTech #ChinaInnovation #IndiaTodayGlobal

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