Episode 30: Search Driven by AI

???? How Do Businesses Stay Visible in AI-Driven Search? | The Digital Edge Podcast

In this episode of The Digital Edge, Dominik and Francois dive into one of the biggest emerging challenges in the digital landscape:
How can businesses remain visible when search is increasingly powered by AI?

With AI-generated summaries now appearing in a growing portion of online searches, the hosts explore how this shift is changing user behavior, website traffic, and the entire SEO ecosystem. They discuss the rise of generative AI as a primary information source, what this means for traditional search engines, and how companies should adapt their content strategies.

They also tackle deeper concerns—bias, hallucinations, reliability, and the erosion of critical thinking as users increasingly trust AI-produced answers without verification.

???? Key topics covered:

Why AI summaries are transforming how people search

The shift from traditional SEO to Generative AI Optimization (GAIO)

How website traffic might decrease—but become more targeted

Why content needs to be more contextual, natural-language, and needs-based

Potential risks of biased or manipulated AI responses

The importance of trust, reliability, and future “fact-checked” content signals

How businesses should rethink content, ads, and user journeys

Whether you're in digital marketing, tech strategy, or just curious about the future of search, this episode breaks down the forces reshaping how information is found—and how businesses can stay discoverable.