E135 - The AI-Powered Sales Revolution: Why More Reps Isn't the Answer

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Your sales team isn’t broken. It’s just working like it’s 2015.

This week on Mastering Modern Selling, we’re joined by Isabella Bedoya, founder of Infinite AI and the voice behind the AI sales revolution. Her bold message? Stop hiring more reps. Start deploying AI Employees.

You’ll hear why the fastest-growing companies today aren’t scaling with headcount, they’re scaling with systems. Isabella walks us through how AI can solve the exact problems keeping your pipeline stuck and your sales team overworked.

In this conversation, we dig into:

- Why you're losing deals you never even knew existed—and how AI catches them
- Why automation hasn’t worked for you (hint: it’s not your tech, it’s your approach)
- What makes an AI Employee different from your CRM bots and SDRs
- The anatomy of an AI-powered sales system that drives $1M+ ARR
- Real examples of AI-driven teams outperforming humans at scale