Dr. Joe Sutherland on Using AI to Transform Your Business | Create Your News Podcast

???? About This Episode
In this episode of Create Your News, we sit down with Dr. Joe Sutherland, director of the Center for AI Learning at Emory University, technology executive, educator, and bestselling author. Dr. Sutherland shares insights on how businesses can adopt AI, optimize for generative search engines, and stay ahead in a rapidly evolving AI landscape.

From practical AI applications for small and mid-sized businesses to large-scale enterprise strategies, this conversation helps organizations understand what matters most for AI adoption and success.

???? What You’ll Learn
- How AI can enhance productivity and improve business processes
- The importance of authentic, high-quality content in the AI era
- Practical strategies for Generative Engine Optimization (GEO)
- Lessons from Amazon’s retail media, search optimization, and AI implementation
- How AI tools like ChatGPT, Claude, and other LLMs can assist business workflows
- How businesses can leverage data and technology without needing advanced coding skills
- Why human oversight is critical to ethical and effective AI adoption

???? Key Moments
0:00 — Introduction & Joe Sutherland’s background
0:25 — AI adoption for small & large businesses
1:07 — Current state of AI & generative platforms
2:05 — How AI accelerates tasks and increases output quality
3:23 — Joe’s early experience with programming, data & scale
6:32 — Using AI as a tool vs. philosophical concerns
7:14 — AI as a job creator, not a destroyer
8:41 — AI in creative & content workflows
10:08 — Use of AI in healthcare and diagnostics
14:08 — First steps for small businesses adopting AI
16:39 — GEO and AI-driven search: why authoritative content matters
19:30 — Automation tools like Nam (Zapier alternative)
22:18 — Emory AI Center: Research, innovation, and student engagement
24:42 — AI-generated content challenges & authenticity
27:44 — High-touch, authentic connections vs. AI-generated leads
45:00 — Future of AI in marketing & business strategy

???? Related Lucie Content Episodes
???? Lucie Spotlight: Interview with Debbi Fields, Founder of Ms. Fields Cookies | Lucie Content → https://youtu.be/_BCU4nOzNn0
???? Lucie Spotlight: Hydration Drink | Lucie Content | Explore BIOLYTE with Jesslyn Rollins → https://youtu.be/uZFDTukRY_w
???? Lucie Spotlight: Connor Boney's Butcher Shop | Lucie Content | Meet Atlanta's Premier Entrepreneur → https://youtu.be/xDPDUobg88A

???? About Lucie Content
Lucie Content is an Atlanta video production company specializing in storytelling, branded content, and purpose-driven media. We help organizations create AI-optimized content that performs on YouTube, social platforms, and emerging AI engines.

???? Website: https://luciecontent.com
???? Instagram: https://www.instagram.com/luciecontent
???? Work with us: https://luciecontent.com/contact

???? Hashtags
#createyournews #aiforbusiness #generativeai #generativeengineoptimization #chatgpt #claudeai #aiworkflow #businessai #aicontentstrategy #luciecontent #atlantavideoproduction #ContentCreationAtlanta #machinelearning #aiinnovation #digitalmarketingai