DeepSeek: The Perfect Business School Case in AI Disruption

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TECH TALK X, 4 February 2025 by https://digital.insead.edu

DeepSeek, a Chinese AI startup, may have just rewritten the rules of the AI game. With an open-source model that outperforms Meta’s open-source LLaMA and close to the best frontier models from tech giants, developed and used at a fraction of the price of what investors have been told is necessary to build a model, DeepSeek is more than just a new player – it’s a potential paradigm shift.
From competitive strategy and ecosystem play to innovation and geopolitical dynamics, this case encompasses all the complexities of navigating today’s AI driven era.
This TECH TALK, moderated by Robert Maciejko, co-founder of the alum-led INSEAD AI community, brings together INSEAD faculty Theodoros Evgeniou, Andrew Shipilov and Peter Zemsky to break down why DeepSeek is such a big deal and what it signals for the future of AI and business strategy.

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