Celonis's Dan Brown on How AI Agents Transform Business

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Dan Brown, Chief Product Officer at Celonis, spoke about the big changes that AI agents will create.

Plus, more core takeaways:

--Process mining: Provides a real “X-ray” of how work actually moves through enterprise systems, exposing variations, bottlenecks, and unnecessary manual touch points.

--Digital twins: Creates a unified semantic model across front-, middle-, and back-office systems, enabling truly end-to-end visibility and cross-process optimization.

--Agentic AI: Delivers scalable automation and decision-making, though companies need to be aware of issues around governance, transparency, and KPI-based accountability.

--Generative AI acceleration: Dramatically speeds up the creation of digital twins, ETL pipelines, and semantic models, reducing setup time and amplifying enterprise ROI.

#ai #agenticai #enterpriseai