Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence

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Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak at WWDC 2025 in Cupertino to talk about the future of AI at Apple—and what the heck happened to that smarter Siri.

Chapters:
0:00 WWDC 2025
0:22 Siri delays and struggles
3:49 Apple Intelligence struggles
6:09 Apple’s AI future

Tech Things With Joanna Stern
Everything is now a tech thing. In creative and humorous videos, WSJ senior personal tech columnist Joanna Stern explains and reviews the products, services and trends that are changing our world.

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