I used to worry that ghostwriting wasn’t sustainable.
That eventually, everyone would catch on or start using AI to cut out the cost.
But they won’t. Certainly not in my lifetime.
It’s so easy when you work in a tech-heavy world to assume that people see everything as you do.
But for so many business owners, articulating their voice for a social media platform is about as far removed from normal behaviour as buying Meccano is for me.
No amount of AI prompting is going to change the fact that it simply isn’t their bag.
Nor do they want it to be.
The truth is, with only 1% of active LinkedIn account holders distributing regular content, our opportunity to reach those who prefer to deal with other humans is huge.
We’ve barely scratched the surface.
Until the day comes when Skynet takes over the world and the human race is knocked down a peg on the food chain…
People will always invest in people.
Stay Unconventionall.
That eventually, everyone would catch on or start using AI to cut out the cost.
But they won’t. Certainly not in my lifetime.
It’s so easy when you work in a tech-heavy world to assume that people see everything as you do.
But for so many business owners, articulating their voice for a social media platform is about as far removed from normal behaviour as buying Meccano is for me.
No amount of AI prompting is going to change the fact that it simply isn’t their bag.
Nor do they want it to be.
The truth is, with only 1% of active LinkedIn account holders distributing regular content, our opportunity to reach those who prefer to deal with other humans is huge.
We’ve barely scratched the surface.
Until the day comes when Skynet takes over the world and the human race is knocked down a peg on the food chain…
People will always invest in people.
Stay Unconventionall.
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