AI That SMELLS?! Osmo Explained — Crazy Startup Series #1 #viral #crazyideas

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Imagine an AI that can identify, authenticate, and even help design new scents.
Meet Osmo — a Google Research spinout building a Primary Odor Map that links molecular structure to how something smells. Think: faster fragrance R&D, anti-counterfeit scent sensors, and future “digital smell” experiences. ????

Welcome to Crazy Startup Series — Episode 1.
In this short breakdown, I cover what Osmo does, how it works, and how the business makes money (licensing scent tech to brands & labs across fragrance, food safety, and authentication).

Chapters
0:00 Hook – AI that smells?!
0:06 What is Osmo
0:18 How the tech works (odor map + ML)
0:28 Business model (licensing & applications)
0:36 Why this is crazy + what’s next

Why it matters?

- Predict & describe odors from molecules (the “map of smell”).
- Real-world moves: AI-powered scent sensors for product authentication.
- From Google Research → startup building digital olfaction.

Subscribe for Episode 2 of Crazy Startup Series (another mind-bender ????).

#CrazyStartupSeries #Osmo #AI #ArtificialIntelligence #FutureTech #AIStartups #Innovation #FragranceTech #ScentSensors #DigitalSmell