AI product differentiation, living with robots, world models, and extreme leverage | Zero Shot

Welcome to Zero Shot, The Ken’s podcast where Praveen, Brady, and Rohin connect from Bengaluru and Hong Kong to dive into the big ideas and latest developments in artificial intelligence.

In this episode, the hosts attempt to figure out whether AI companies can truly differentiate their products when interfaces look identical, and whether the launch of OpenAI’s Pulse feed and Perplexity Search API matter to these strategies.

Hear about how AI is moving off the screen and into physical space via humanoid robots. This isn’t the development of just another product category; it’s a solution to a demographic time bomb.

Find out about world models, which are supposed to help artificial intelligence understand and interact with the physical world. They’re meant to lead to the next big breakthrough in AI—going from “book smart” to “street smart”—but the road ahead is long.

Finally, financial commitments in the AI sector are staggering and depend on immensely optimistic revenue projections. Hear how wild the numbers are.

This episode of Zero Shot was mixed and mastered by Rajiv CN, The Ken’s resident sound engineer.

If you want to send us critiques, ideas, or just want to say hi, write us at zeroshot@the-ken.com ( zeroshot@the-ken.com ).

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Fancy yourself joining the Zero Shot team?

Praveen, Brady, and Rohin are looking for a researcher-producer to join Zero Shot. You’d have to be super interested in AI, business, and tech. You’d need to be incredibly intellectually agile. You should be comfortable working with all three of us, each with our own interests and idiosyncrasies. You’d be expected to help us research, schedule, produce, and even publish columns and podcasts. You’d need to forecast the puck even better than us.

We’re looking for young and ambitious people with 1–3 years of experience. Write to zeroshot@the-ken.com ( zeroshot@the-ken.com ) with a note introducing yourself and why we should email you back for a conversation. If you don’t hear from us, it’s because we weren’t convinced.

The role will be full-time and based in Bengaluru.

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Bonus Reading:

There Are More Robots Working in China Than the Rest of the World Combined
( https://www.nytimes.com/2025/09/25/business/china-factory-robots.html )China has embarked on a campaign to use more robots in its factories, transforming its manufacturing industries and becoming the dominant maker

What Are ‘World Models’? The Key to the Next Big AI Leap
( https://www.wsj.com/tech/ai/world-models-ai-evolution-11275913 )To develop knowledge beyond text and videos, AIs must have realistic virtual playgrounds where they can make mistakes and learn

AI groups bet on world models in race for ‘superintelligence’
( https://www.ft.com/content/ae1c6de2-691e-448d-8bf3-8837cc1e6efb )Google DeepMind, Meta and Nvidia are developing systems that aim to better understand the physical world

Debt Is Fueling the Next Wave of the AI Boom
( https://www.wsj.com/tech/ai/debt-is-fueling-the-next-wave-of-the-ai-boom-278d0e04 )For aspiring AI players like Oracle, much rides on debt and hope

Spending on AI Is at Epic Levels. Will It Ever Pay Off?
( https://www.wsj.com/tech/ai/ai-bubble-building-spree-55ee6128 )Tech companies pour hundreds of billions into data centers, taking on heavy debt, but current revenue is relatively tiny; echoes of dot-com bubble

$2 trillion in new revenue needed to fund AI’s scaling trend ( https://www.bain.com/about/media-center/press-releases/20252/%242-trillion-in-new-revenue-needed-to-fund-ais-scaling-trend---bain--companys-6th-annual-global-technology-report/ )
Bain & Company’s 6th annual Global Technology Report

The AI boom is unsustainable unless tech spending goes ‘parabolic,’ ( https://fortune.com/2025/09/23/ai-boom-unsustainable-tech-spending-parabolic-deutsche-bank/ )
Deutsche Bank warns: ‘This is highly unlikely’

Zero Shot
Episode 2
October 1, 2025

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