AI is changing digital marketing: How to shift your strategy

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In this week’s episode of Local Search Tuesdays, Greg Gifford breaks down how artificial intelligence is completely transforming the way search works—and what that means for your digital marketing strategy.

From Google’s AI Overviews and LLM-powered search to the rise of "query fan-out," traditional SEO metrics like rankings and traffic are becoming less relevant. Greg explains how marketers can adapt by focusing on brand influence, content distribution, and being included in the AI reasoning path.

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