194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts

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In this episode you'll learn how Jane (Senior leader at Gong) built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane’s work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer’s been saying all along.

#aiinmarketing #aiinsales #gotomarket #customerexperience #marketing

Chapters:

00:00 Intro
00:37 In This Episode
03:30 How Solutions Marketing Turns Customer Insights Into Strategy
08:04 Using AI to Mine Real Customer Intelligence from Conversations
12:01 Why Stitching Research Sequences Works in Customer Marketing
15:52 Using AI Trackers to Uncover Buyer Behavior in Sales Conversations
22:04 How Standardized Prompts Improve Sales Enablement Systems
28:23 Building Messaging Systems That Scale Across Industries
32:55 How Gong’s Research Assistant Slack Bot Delivers Instant Customer Proof
37:06 Avoiding Mediocre AI Marketing Research
42:22 Why Customer Proof Outperforms AI-Generated Marketing
44:21 Why Rest Strengthens Creative Output in Marketing